Young Founder Summit
[ 2022 ]for: college smart
I was brought onto this project by College Smart to help with a complete rehaul of the logo and brand identity for Young Founder Summit's second reboot.



About YFS
Young Founder Summit is a one of its kind event where high school students of class 9-12 collaborate with their peers and thrive to build some compelling business ideas and identify new innovations. students engage in a 52-hour intensive startup program to ignite their minds and work on some potential business ideas.
Brief
For its 2nd iteration, Young Founder Summit needed a revamped look that was simple, easy, professional and corporate friendly, while keeping it lively and hip to attract and engage high-school students who were aspiring entrepreneurs. Not just the logo but the complete visual identity was revamped and thought through. From colors, typography, photography, patterns and unifying brand signifiers to a brand guideline booklet for future reference was developed.





